Wednesday, June 3, 2009

Keeping product love alive

I saw this interesting lead-off quote, from Jeff James' SharePoint Everywhere article in the June Windows IT Pro print issue:

Microsoft's approach to the SharePoint market has hit pay dirt by focusing less on next-generation feature sets and more on providing solutions that customers truly need.

I think it's important for tech companies to realize this. What led customers to falling in love in the first place is important to keep in mind, too. It's easy to focus on flashy new features and lose sight of the day-to-day functionality that brought customers to the product in the first place. That stuff often remains "pay dirt" and keeping it alive and well is an important consideration, too.

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