How to tick off your customers

OK, I'm not a Microsoft basher in general. I use Windows daily, and it's generally made my day to day computing life easier and more productive (gasp, a true confession!) However, there have been recent practices that have gotten my goat, so bear with me as I vent.

NB: These are good examples of how to tick off your customers (perhaps others can avoid them!)

1. Start charging for features that were previously free. I'm specifically thinking about the Encrypted File System (EFS), which was included in Windows XP Pro, but now costs $ in Vista.
2. Add injury to insult: Put EFS only in the Windows Ultimate Edition.
3. Require all OEMs to ship only Windows Vista (but not specifically the Ultimate Edition).
4. Inflict a complete Windows recast on the customer, followed by a robust, reliable version a year later (e.g., Vista -> Windows 7) Therefore, after already spending more $ to upgrade to Vista Ultimate, I have nothing better to do than spend $ to upgrade to Windows 7, too, right?

My point: Customer satisfaction is a many-faceted gem. It not only includes product features, reliability, and a timely delivery - but subtle factors as well - such as perceived value, clear messaging, and keeping migration and upgrades simple.

Windows 7

The buzz is "They finally got it right" and "Windows 7 is what Vista should have been".

After taking a look I agree :-)

Windows 7 features a "Back to basics, lean and mean" approach. It gets Windows out of the way, and puts the spotlight back on the applications software.

I installed it on a Lenovo ThinkCentre P-IV box with 4GB RAM. A straightfoward desktop, not cutting edge.

Observations:

• It installs faster than previous Windows versions
• It starts up and shuts down faster than Vista
• Just the basic features are evident on the UI and desktop (as mentioned: lean and mean)
• UAC finally works without being so annoying :-)
• It will install and run under the free VMware server. However, the usual vmnet virtual network adapter didn't work for me, so the VM had no networking capability.

Now, will MS sell just a few editions of the OS, instead of the confusing array offered with Vista? Last I heard, the plan is to offer half a dozen different editions, so unfortunately that confusing Vista legacy will remain.